Pay Per Click (PPC) is considered as a useful marketing tool that is used to gain profits in a short period. Small and mid-size businesses gain benefits from PPC by running successful campaigns.
What is Pay Per Click?
Pay Per Click is a type of marketing in which the marketer pays to the platforms that they are using for advertising when a user clicks on their advertisement. A successful PPC campaign can generate profit faster than other online marketing channels and thus, it makes a business grow rapidly.
Using PPC, you can reach to your audience at the right time and offer what they are looking for to convert them as customers. There are some other forms of PPC marketing, like pay per impression which focuses on advert views rather than engagement. You can set up PPC campaigns with various search engines and social media platforms and famous from them are Facebook, Google Ads, and Bing Ads.
Reasons You Should Choose PPC Ads
Let’s take a look at why PPC Ads is said to be a better advertising option over other options.
• According to SocialMediaToday, it is observed that more than 7 million advertisers invested a total of $10.1 billion in PPC Ads just during 2017.
• It is reported by EMarketer that Facebook’s ad revenues are set to eclipse the entire print industry in 2019. As a results marketers those are investing in PPC ads tend to reap high benefits.
• Google announced that Google Ads reaches a network of more than $2 million websites and applications.
The above stats show how PPC plays an important role in your online marketing campaigns.
Does PPC Ads Give ROI?
Everyone who invests in PPC expects a good return from it. Following are some statistics that show PPC can provide high ROI, if done right :
• Google has declared, businesses that spend on Google Adwords earn an average of $2 by spending $1.
• As per Wordstream, 65% of all clicks made by users who intend to make a purchase, go to paid ads.
PPC has many advantages and this article will highlight key advantages from them.
1) Instant Results
Providing instant results is an obvious advantage of using PPC marketing. Businesses need faster results and PPC provides you the same. Unlike other online marketing options like organic SEO, PPC doesn’t take a long time to achieve page one ranking. This is because it allows you to bid on certain keywords to appear on top of the search engine result pages. This saves your time and efforts focusing on other tactics as you can pay instantly and create a place for your business in search results.
2) Provides Measurable Results
There are no assumptions in PPC marketing like other traditional forms of marketing. Everything that you do in PPC can be measured right from your campaign cost, profits to views, visits, etc.
From the moment you start a campaign you know how much you have spent on it and by the mid of campaign, you get an idea of how much profit is expected. If it is found that the campaign is not working as per your expectation then you can make changes in your PPC campaigns, which can save the rest of the amount invested. This enables to make high profit from a campaign itself.
3) Target Right Audience
When you run a PPC campaign, you are allowed to select the location and duration for your advertisement. The ads will appear based on factors like keywords, location, website, device, time, date and much more. Marketers can also target based on demographics and interest of their targeted audience. Social media platforms like Facebook enable you to precisely target an audience, as the data is openly available to the marketers. More precise audience means more conversion rates.
4) Independent of SEO or Google Algorithm Changes
SEO is the best option for the long term success, and also your website must follow all the SEO protocols.
But, in PPC you can create profitable campaigns and not worry about Google algorithm and other factors that can hamper the ranking results. Also, if you have a limited duration offer, then you can run a PPC campaign setting the opening and closing date to it. Due to this, your offer will reach to a huge audience and even you will be able to make a profitable business through your offer.
5) PPC is Controllable
Another reason that makes PPC favorable is that it allows you to hold complete control. You can set your own budgets on a daily basis to ensure that you only spend on what you wish to allocate. This means, before making a full commitment, you can test the campaign for some short duration.
It is a wise move to stick to a small budget until the campaign yields profit. And once, you observe that the campaign is working properly then you can continue the campaign and earn more profit from it.
Things to know about PPC
Certain things need to be kept in mind while you decide to start a PPC campaign :
- Don’t spend more than your expected ROI
- You shall optimize your campaigns – invest time in optimization
- Test different scenarios, strategies, ads until you find what works best for your business.
PPC A Profitable Marketing Tactic
PPC has evolved more smartly. But investing in PPC could get difficult especially when you don’t have the technical knowledge of how to advertise.
If you want a companion who can look after your PPC campaigns, feel free to get in touch. We are always happy to help you.