9 Reasons Why Using Paid Ads is Profitable for Your Online Business

March 22, 2019March 22, 2019 Disha Paid Ads

If you already have a business online, you probably have heard of paid ads. It is also known as Pay-Per-Click (PPC) or Search Engine Marketing (SEM). We know, you might not be aware of what exactly this means or in what ways it can help your business. If you are one of them, then this read is for you.

What is Paid Ads?

Paid ads are a way of online advertising in which the advertiser pays each time a user clicks on their ads.

Although there are many types of PPC ads one of the most common ways is paid search ads. When someone searches for a specific product/service using a search engine these types of ads appears along with the search results. As the name suggests, the advertiser only gets charged when a user clicks on their ad. Some other types of PPC ads include remarketing and display advertising.

Now, let’s move towards the top 10 reasons that tell you why every business should invest in paid ads.

#1 Instant Traffic

You, as an advertiser, can actually setup paid campaign on search engines like Bing, Google, Yahoo etc. The search engines give priority to paid ads and as a result, display your ad on top of the search results page. Therefore, there are better chances of users clicking on your ad and thus, an increase in your website traffic.

#2 Only Pay for What Gets Clicked On

This is one of the biggest benefits of PPC that you only have to pay when your ad is clicked. The cost of the ad depends upon how much competition your specific keyword has, and some other factors are also involved.

You are allowed to set a budget that you feel is appropriate for the ad campaign and there is no minimum limit for spending requirement. You can even pause a campaign, if you think it’s not working or if any other problem occurs.

#3 First Page Exposure in the Top 3 Search Engines

It’s a common belief that your business must appear in the top 5 results in search engines. This is because, people usually do not look beyond these results or click anywhere else, once they get what they were looking for. With PPC, you can appear in the top 5 results of the search engines.

#4 Reach Your Targeted Audience

With paid advertising, you can reach your specific clients in a more customized and targeted way. You can customize your ad to show under circumstances that include specific time and location.

Your ad can be customized based on:

The language a browser is set to display.
Specific days of the week, or the time of day.
Geographical location, based on zip code, city, state, and even country.
What device a person is using to search, including targeting mobile devices?

If you define a perfect paid campaign, you can reach a specific audience that is actually looking for product/service you offer.

#5 Brand Recognition

Paid Ads are not only limited to search engines, but paid campaigns can also be done on social media platforms like Facebook, Instagram and Twitter. There are also some other social media channels that have their own form of paid advertising.

The more your name appears in front of your audience, the more awareness your brand will get. And to be visible for maximum number of times in front of your audience paid ads is a perfect way.

In today’s online world, getting recognized in various places like search engines and social media will help to acquire leads.

#6 Measurable Results

The main reason why paid ads are beneficial over traditional marketing methods is that you can clearly measure how many people viewed your ad, or performed any action with it, their gender, their age group, etc.

You get complete insight on which your campaigns have really worked and engaged the users. How many of them clicked your add? How much sale has been generated? What is the cost per click? All of this can be analyzed with paid ads.

#7 Get quicker results

The backbone of any website that is highly visited is- search engine optimization. The pages you browse on the internet don’t only contain a piece of information but also have keywords integrated with them. Not only this but also backlinking has helped these sites rank higher.

It can take years and years for your website to acquire that first position for your desired keyword. In fact, some businesses will never even see it.

But, when you choose to invest in AdWords, it’s easier to rank higher in the search engine results page. This won’t even require you to stuff your website content with keywords neither build numerous backlinks. Once you start running paid ads, your audience will start seeing you on the top whereas, organic results may not give you this type of quick results.

#8 Reach Mobile Users Anytime

It’s no surprise that people spend more time on mobile devices. A study shows that people spend over 5 hours per day on their smartphone.

When users are looking for something online, they can quickly access their mobile device than any other device. Thus, making it comfortable to grab the information they are looking for.

Therefore, showing ads on mobile is a great opportunity to reach a wider audience.

#9 Cost effective

One common myth among business users is that it takes a lot of expense and is a waste of money. While it is true that if you spend without setting up a proper campaign, you will drain your budget on buying irrelevant audience and not targeted ones. But if you set up the following rules, you can make your campaign successful:

Always start with a small amount first and later after measuring the results, you can spend more on that campaign.

Carefully study your competitors on how they are running their campaigns. For example, check the ad copy they used, for which keywords they rank, how much they spend etc. You can take the help of some free online tools to get an analysis report.

Once you set up a campaign, do research on which keywords perform better than others. Use this data to make modifications to your bids and target to make your campaign more profitable.

Closure:

The paid ads are profitable and reliable methods for many B2B, B2C companies that are hunting for large traffic and conversions.

The reasons mentioned in this article to use paid ads showcase that there’s no risk in trying out a paid campaign. If you don’t do it, you are missing out opportunities for growing your business online.