Top 5 SEO Mistakes That You As A Blogger Should Avoid

Are you a blogger?

Writing appealing content to attract visitors on your blog?

But, somehow getting failed to receive worth traffic on the blog then you need to work on mistakes which are taking down the rankings of your blog.

Google is updating its algorithm every time and accordingly, technical things are getting a shift in search pattern as well.

Therefore, you as a blogger should avoid these five SEO mistakes to bring your blog on top in search engine results.

Mistake #1: Unoptimized Keyword Structure

Keyword research is an important strategy in SEO. Website content is linked to the topic and keyword to guide visitors properly. Topic selection is also based on keywords means including those keywords that are searched by audiences.

Without keywords, you can’t understand what your customer is looking for? Keywords act as an intermediate between user intent and informational content. If your content is keyword optimized then it will get a good position in search results.

This will increase the ranking organically and drive effective engagement for targeted searches. This will make your blog a lead generator. However, wrong keyword selection will lead to poor engagement on the blog or website.

You as a blogger should optimize the headers, meta tags and content with targeted keyword phrases. Moreover, including the specific keyword phrases in the meta description of the SERP listing will give raise in the click-through rate.  Similarly, over-optimized content would also lead to a serious effect on the ranking and it’s called keyword stuffing. It means high keyword density will lead to spam.

Mistake #2: Uncertain Internal Links

Internal linking is the main parameter that makes website navigation smooth. Unfortunately, it’s often overlooked by bloggers or website owners. Even SEO agency websites are struggling with this internal linking issue.

There are many functions for implementing the internal linking in SEO:

• Incorporate ways for users to navigate your website.
• Allow crawling to deep linked web pages to boost the crawl rate.
• Determine the website architecture along with significant web pages to search engines.
• Use hyperlink anchor text keywords for pointing the web pages.
• Make user-friendly ways on your website.

Since backlinks are the key standard of search engine ranking factors, their working can be identified by planned internal linking.

Generally, you only have to add three to five internal links per blog post along with drop – down or navigation menu on your home page for proper guidance to visitors. If you think just by adding a small piece of content on the blog, it will help search engine to access it further then you have a misconception.

It is suggested to do detailed auditing of the internal link to know which web pages have high authority. After doing auditing of internal linking, you can link pages that have low authority to high authority throughout your website.

Next, your blog homepage is the most authoritative place where you can limit the numbers of internal linking.

Don’t forget to add the sitemap as it properly crawls and indexes the web pages. It can happen easily if the URL structure is clean and keyword optimized.

Last, you have to optimize all anchor texts to categorize and drive impressions for linked web pages. Use unique anchor text to target different pages for multiple search queries.

Mistake #3: Avoid Writing Poor Content

It is always said that being a writer you should write for readers instead of search engines. Avoid writing excessive jargon sentences that will create confusion among visitors.  In short, you have to keep it short and simple content for better understanding of the visitors.

On-site content is all about creating awareness among visitors to satisfy the need. Therefore, it’s suggested to add actionable tips in informational content for getting value.

Content marketing is not only a branding exercise but also a marketing tactic. Steady content production can build your brand reputation and allows you to be a voice of post. This will again develop a strong reputation in your niche.

Don’t let go of this authority just by writing poor content.

Check readers view after reading the content of your web page. It is a fact that an average attention span is estimated to be eight seconds. Therefore, optimize the header structure and meta tags for easy readability and keep a clear aim of communication.

Use a catchy title to grab the reader’s interest, and educate further by writing a strong introduction paragraph. Add videos and images or GIFs in between the article to break the long nugget of paragraphs. This will give rise to average user dwell time.

Make proper utilization of white space by adding images for appealing content. This will break the paragraph and keep small sentences for easy readability.

While writing the article most of the writer’s edit and rework on the same article. You can use tools like Grammarly and the Hemingway App to generate brief and clean content copy.

Mistake #4: Say No to Un-optimized Images and Videos

After discussing writing poor content, next is using un-optimized images and videos. Un-optimized image file formats and sizes are the habitual mistakes that bloggers usually perform.

It is necessary to use .jpg and all vector images as .png. Optimizing the image by adding alt text helps to rank with a targeted keyword image search. The alternative text gets showcased when the browser fails to showcase the image and informs search engines about the content of your image.

While optimizing the video files, host all video files in a single folder and develop a video site map for indexing purpose. Additionally, write a unique meta description for all video pages including the targeted keywords for quick indexing. Leverage a call to action in your meta description and video annotations.

Video marketing has various distribution channels including your blog.  As per the study by HubSpot, 43% of consumers want to have more video from content writers or bloggers.

Mistake #5: Bad Content Promotion

Bad content promotion is the biggest error that every blogger and small business owner usually suffers. It’s generally believed that good content naturally drives the traffic and increases engagement. Do you really think this actually happens? Well, as per my experience this is not a case at all.

If you’re writing the best content but promotion is not worth then you’re missing good opportunities. However, writing superior content is something that needs to be promoted well for more visibility.

For example, suppose you invest your maximum time in writing 2500+ words which contain elegant content and images. But it is almost useless as a 400 – word article if it doesn’t drive traffic.

Content promotion includes in-depth audience analysis. For promotion, divide the audience into three segments depending on habits, demographics and psychographics.

Next is to study, the various social media channels used by each segment and work on it accordingly. Also, study the time of posting the updates. As per the study, prepare your updates for posting.

Content is one of the most effective marketing tactics and inbound lead generator. If it is not written properly then it will cause you a great loss. Therefore, writing a catchy and attractive content will bring great traffic and lead to your blog.

Overcome These SEO mistakes

SEO agencies and content writers convey their clients about technical and onsite errors which they are coming across.

But you as a blogger should study the campaign of your business personally for the long run success of your business.

I assume that you’ll take these above mentioned SEO mistakes seriously and improve your SEO strategy.