A website is the main element in the SEO that is used by the blog owner to take it on top in search engine.
What if your website design is very awesome but rankings are getting affected?
Now, you’ll say I am working on all parameters then also my website is not getting ranked on Google.
Then my friend note one thing that Google is updating every year and as per the changes you’ve to work on your website.
Here is a list of reasons for you to know why your website is not ranking on Google:
Reason 1: You Haven’t Submitted Your Website In Google
Google is the backbone of the Internet and if you’ve missed this step then the efforts taken on your website are zero. Seriously, the first step after designing a website and making it live is to submit website in Google Webmaster and set up Google Analytics account.
If this step is fulfilled then you can assume that Google will crawl your website and consider it for ranking. This step is for them who haven’t submitted the website in Google Webmaster.
But if you have submitted your website in Google Webmaster and must be using plugin called “All In One SEO“ then check this alternative in your dashboard.
Under General Setting ==> Noindex Setting==> don’t click on these options.
Next, if your article posting is not regular then search engine finds it tough to locate your website. This decreases the rankings of the website.
Last but not least, you must have purchased a penalized or de-indexed expired domain. Therefore, before buying the domain carefully study about domain history.
Reason 2: Your Targeted Keywords Are Too Competitive
This is the common mistake that new bloggers tend to do after starting their blogging career. They usually tend to target high competitive keywords for their blog.
It is suggested to use long tail keywords instead of using one – two-word competitive keywords. Your website is more likely to rank for long tail keywords.
For instance, if you’re new to blogging or SEO then targeting competitive keywords is like travelling to a destination when you don’t know the directions.
Now, you’ll say if this is the case then when to target those keywords? You can target those keywords as well but after some period of time.
Reason 3. Your Website Is New
If you have started a website a few weeks back and your blog is missing content and backlinks then I won’t allow you to say, “why my website is lacking behind in the ranking list?”
It is very simple that it can’t happen.
The main things that help your website to rank in Google are the content and backlinks. You can say it’s a secret formula to bring your website on top in search engine results.
A website will start ranking in the results when Google will finish the study of your website. This is called as Google Sandbox. Predominantly, it takes 3 – 6 months but it also depends upon the niche and also upon Google.
Reason 4. You’re lacking Quality In The Content
Most of the bloggers have a perception that long content is more worth then quality content. It is true that Google entertains long articles but it also wants quality in the content.
If your article written is of 2000 words but it doesn’t have quality then you have wasted your time and energy to write a waste piece of content. You may feel bad but search engine actually removes your website from the ranking list.
Check the most searched keywords that are ranking for your competitors. After doing proper research on writing pattern, learn how they are writing and start matching the quality of your content with their content rules. Also, check their on-page optimization and other SEO factors.
Reason 5. You’re Missing Optimization of SEO
On – Page Optimization is the main component of SEO, if you are not doing it then you can close your website. This is because it’s a technique that connects you to your audience via a search engine. If you’re not making search engine happy then how it can connect you to your audience?
However, starting a blog doesn’t mean writing article, it also includes On – Page and Off – Page techniques that you’ll see in our next article soon. You have to implement those SEO techniques.
On the other side, also keep in the mind that over – optimization is also a bad thing that will affect your website. You can consult any digital marketing firm and ask them to work on your website.
Reason 6. Your Website is lacking Good User Experience
Usability and user experience are two main elements that Google targets to deliver the best to its end user.
It is measurable via key SEO metrics like bounce rate, return rate and session time, etc. If numbers are low then it indicates that you have to give more time to your website for improvement purpose.
If you’re using the popup then make sure you’re not irritating your audience, because a popup is irritating but you make it loving by using simple graphics and content. In simple language, avoid using aggressive popups that will take away your audience. Otherwise, don’t use a popup.
Reason 7. No Social Media Activity
Social media is a large platform that connects your business to a large audience. If you’re not using social media platform then you are in your own world where advertisement value is zero.
In short, you’re losing the credibility of your website and giving more credit to your competitors. More nos of backlinks and social media post will add trust factor to your brand.
Therefore, study your niche’s social media post and start posting on your social media pages. Further, it’s not necessary to select all social media platforms, you can start with Facebook, Twitter and Instagram.
These are the major reasons why your website is not ranking on Google. Work carefully on your blog or website and take it on top in the search engine. You can’t even imagine the output that you’ll get from the search engine results if proper techniques are implemented. Want more help then let us know by dropping a comment in the comment box.