Your business is setup and you are now your own boss. Feeling something like being on cloud 9, right?
Wait, don’t be happy so early. No doubt you have succeeded in building your own business, but have you build up the strategies to grow your business? You will need to think upon that or else you will be switching back to your 9-5 job again.
To avoid this, you should start with setting up the website analytics for your business.
What is Website Analytics and Why Should You Think About It?
In simple words, website analytics is the number that indicates your website’s traffic and performance.
Web analytics metrics offer the data which helps you to know the kind of activity performed on your website.
You will also get to know the articles that are most viewed on your website, the type of content your visitors get engaged to, the time spent on your site and the types of device they use for browsing.
This means you get to all important things which can help you in deciding your business growth strategies.
Prior to diving deep into website analytics let’s first check the reasons for the importance of website analytics for your business growth.
1. Know Your Visitors Well and Improve User Experience
Whenever you are taking any kind of business decision (small or big), you need to ensure that it won’t hurt your existing customers and instead enhance their user experience. It is worthwhile, if it helps in attracting more new users. Therefore, for taking a safe and well-versed decision, you will need to know your visitors first.
Knowing your site visitors by their gender, age, geographic location, interest topics, etc., helps you in taking proper steps for enhancing their user experience. In the same way, when you learn about the technology (browsers, device and operating system) they use for browsing your website, your site’s compatibility with those technologies can be defined and essential improvements can be made.
For example, you might be well-known to popular website analytics tool Google Analytics which helps you in improving your site’s overall user experience.
- Device breakdown: This section helps you to learn about the devices used by your visitors to browse your website. If there are maximum visitors using mobile device, it’s clear that your site should be mobile-friendly.
- Language and location: With this section, you get know the location of your visitors and also helps you to decide in how many languages you need to create the translations for your website.
- Age and Interest Categories: Identifying the actual age and interest group of your audience, helps you to customize your site for making it more useful to them.
These improvements can make your site audience spend more time on your site and ultimately convert them.
2. Find Your Best Content and Focus on It
Tools such as Google Analytics and MonsterInsights help you know exactly which content gets high visits, average duration, and bounce rate for the individual pages, so you can analyze, and optimize, for better engagement.
Adding more call to action (CTA) buttons, purchase links, etc. on the most viewed pages of your site can boost your conversions.
Also, updating the top landing pages with the latest information or renewing the complete website design and structure will give it a fresh and updated appearance.
Moreover, it also lets you know the type of content that works and that doesn’t. In this way, you will able to focus on the type of content that gets more visits ultimately boosting your site engagement and gaining more customers.
3. Determine Your Site’s SEO
One of the crucial aspects for determining your business growth is SEO. If your site receives more organic traffic, your business will get more leads and get more conversions.
Website analytics also helps in enhancing your site’s SEO in different ways. Your visitors’ demographics and interests can help in creating targeted content and getting more visibility on search engines. Additionally, it also displays insights on your backlinks by monitoring your referrals.
With Google Analytics, your Analytics account can be connected with Google Search Console and search queries that send you high traffic can be tracked. You also get the actual data of total impressions, clicks, average click-through rate (CTR), and average position.
Site search tracking can also be set with this tool so that you can track what your visitors are looking for on your site. It also helps you in comparing between your existing content and what users are looking for, and checking whether users’ expectations are being met or not. You can also get new topic ideas for your blog, if you have one.
4. Learn About Top Referrals and Build Strategies to Get More
Website analytics also displays the information about who referred most traffic to your business site, analyze, and focus on strategies for getting more referrals from them.
For example, if search engines help you to gain more traffic on your website, it indicates that your site SEO is strong. You just have to take some extra efforts to improve your website’s online visibility and gain more traffic as compared to the current one.
5. Discover Your Top Outbound Links for Partnership
With website analytics, you get insight into your site referrals as well as to whom you are referring to or the outbound links. Using Google Analytics, you can see the top links clicked on your website that go to other websites, analyze, and contact those websites for partnership offers.
You might have seen many businesses growing out of collaborations with other related businesses via mutual recommendations and cross-promotions. It’s hard to find for the right business partner, reach out and ask for partnership until you get a clue about what works for the partnership.
Google Analytics outbound links reports can helps to showcase other business owners exactly what works between the two businesses and easily influence them for partnerships.
6. Track Your eCommerce Metrics Easily and Get More Sales Using Them
What you sell – software, physical products, or online services doesn’t matter. What matters is the sales report which you should get to know. Fortunately, Google Analytics helps you know all your important eCommerce metrics like conversion rates, total revenue, top referral sources, top products, etc. in a single report.
Then, after getting the exact idea of who is referring you high sales, strategies can be developed to gain even more.
So, you now have the importance about having website analytics for your website. With website analytics you get to know the website traffic as well as the loopholes your website contains. This helps you to prepare strategies to enhance your business growth.