The most popular platform is Instagram these days. But what does it mean by “Instagram Influencer”? In this article, we will tell you what social media influencing is, the job role and the activities of an Instagram influencer.
Who is Social Media Influencer?
A social media influencer is a person who has gained the confidence of a large number of audiences. They have the ability to influence others by their legitimacy and reach.
An influencer is anybody who suggests another person to try on a specific product or service. Let’s say you bought a new fridge which has a lot of great features. Now, if you suggest your neighbor to buy the same fridge you become their influencer. So, anybody can be an influencer who has good knowledge of a product/service and has used it who later suggests others to buy it.
Now, social media influencers are the ones that utilize any of the social media platforms to talk about a product/service and can trigger its buying cycle.
In this article, we have put a limelight on how to become an influencer on one of the biggest platforms of social media – Instagram where the drift of influencer marketing is becoming larger. It is one of the fastest growing platforms among all the social media platforms. Currently, it has more than 1 billion active users. The reason being its visual interface that renders a unique and appealing way of storytelling.
How to Become an Instagram Influencer?
First, let us begin with the steps that will help you build a strong community on Instagram.
Create Impressive Instagram Bio
Instead of focusing on getting more number of followers, try to focus on the quality of your Instagram profile. The people who follow you or about to follow will be checking out your profile. So, make sure you add an interesting bio for your account. A profile with a great story and appropriate links can help you get more visibility.
Being constant in generating new content can be advantageous as it will add strength to the profile. If your follower visits your profile and finds fewer posts, you may lose him/her. Thus, posting updates frequently creates interests among your users.
Maintain a Theme
Simply posting random photos and videos in bulk is not enough. Before you get started with your profile, decide on a theme and set a goal. What you want to do, which field you want to become an influencer? Once you finalize all this, start posting quality pictures by keeping your theme in mind.
For example, if you are an Entrepreneur, make a theme like a fixed color or a specific format for the images you post, share entrepreneur tips, quotes for entrepreneur, inspirational quotes, etc. If you leave the track and post some random pics like food, movies, travel, etc. it can confuse your audience and they may not like to follow you.
Checkout below screenshot from the account on Instagram which has maintained “geometrical theme” throughout their profile:
Hashtags are the bloodstream of Instagram. Using relevant hashtags on Instagram will make your post more discoverable. For each post, you can use a maximum of 30 hashtags. Using at least one hashtag on Instagram as it increases 12.6% engagement for your post.
Although the actual use of hashtags is to increase the visibility of your post, using suitable hashtags can make your posts appear to those with similar interests and increase engagement.
Benefits of Becoming an Influencer on Instagram
Earn Profit out of Your Hobby
Let’s say you love to travel. If you are really passionate about it, you will travel to places, click good pictures and build a strong Instagram profile. By showcasing your interest in Instagram, you can build your community on Instagram. This makes you trustworthy and reliable among your audience in your domain. This way you can be the role model for them and be an influencer.
As mentioned previously, some organizations look for the right people to promote their brand on social media. Such companies reach out to the influencers and give money for promoting their brand. This way an influencer can make money besides their regular income.
You Become Famous
By constantly promoting products you can mold the purchasing behavior of your audiences. There are chances that even startups or corporates will ask you to endorse their brands to increase their sales. An influencer gains popularity in this way among their corresponding niche.
A survey shows a lot of conversions are happening via influencers. In fact, some of the celebrity endorsements for brands also influences the audience for buying the product.
The real trendsetters are the influencers. The reason being, they are the source of information about the brands or products they promote. As soon as a new product launches, probably they are the ones who get to know about it first, which then they promote on their profile with complete information about the product. So, whatever is new in the market, they set the trend by utilizing the product first.
Select Brands Wisely
The influencers are very choosy when it comes to selecting the brand they are going to promote. After all, that brand is going to create your reputation on your audience. Additionally, the decision making of their followers will also quite depend upon them. Thus, they have to be little careful while choosing which brand to promote.
Developing good relationships with your audience is an important part of your influencer journey. You get exposure to many brands and this makes you approachable for their ad campaigns. If your promotion makes a good impact on your audience and they make a purchase, you can also build a good relationship with the brands and make stable earnings.
After reading this, you may think that becoming an influencer is a difficult job, but once you take these efforts your popularity and reputation is established.