Social media plays an important role in boosting the popularity of the business. So, you also need to keep your social media platforms active to reach your audience. If you know the importance of social media, but don’t know how to manage your social media platforms for your business. Then you need a social media agency to handle your social media platforms on your behalf effectively. Again the question arises how to select a social media agency? Because selecting the right social media agency to manage social media accounts is a crucial step. Check this complete guide to know how to select a social media agency for boosting your social media platforms.
#1. Are they taking efforts to learn about your business objectives?
This is important to know, because if they are calling themselves as an agency it means they are going to handle multiple projects of a different niche, right? In case, your business is different and you know it is quite difficult for anyone to understand then it’s important for the agency also to know your business objectives. Many agencies tend to explain their services and common steps that they use for all businesses. In such a situation, you can consider those social media agencies that are willing to learn about your business objective and ready to prepare a unique strategy for your business.
#2. Know Their Speciality or Identity
Before starting your social media journey, it is necessary to check the company’s speciality and expertise. You will get many companies that work on multiple niche’s like digital marketing, content marketing, email or video marketing, etc. If you especially want to focus on social media platform then opting for social media agency can be the best seller instead of opting for another related niche
#3. Strategies to Measure the Success of Social Media Program
The company which you will select to manage your social media platforms should be able to explain the key performance indicators of their work. Based on a monthly basis, you can ask for the report. Check below the example for better understanding:
• Social Media Reach: No. of users visited your campaign
• Social Media Growth: No. of new followers on all social media platforms.
• Social Media Engagement: Performance of post on social media platforms in terms of likes and comments.
• Traffic on Social Media Pages: Compare previous traffic and current traffic on social media pages.
• Lead Generation from Social Media: This is the tough part. At the initial stage, you can skip this factor but later you can ask for the same once your page starts receiving a good amount of traffic.
These are the few mentioned parameters that you can look for before submitting your project. You can also study more parameters that matter your business and ask them to implement for your business.
#4. Check On – Going Projects
We as a buyer consider testimonials or reviews of any product or service before paying or buying. The same is applicable here, you have to check their ongoing projects to know their working pattern. Moreover, also check whether they are working on your niche’s social media page also or you are the first client for them. If the company is able to satisfy your pre-sale question with the best example then you can move with the social media agency. This will help you to know their expertise that they are implementing on other projects.
#5. How Often They Will Communicate With You?
If you are submitting your project to the social media agency then it is necessary to communicate with them on a regular basis to know your progress. Monitor their plan of communication and medium to reach them. If they are sending a monthly report via mail then you need to think twice before submitting the project. You can’t rely on the monthly report. In fact, you need to communicate with them orally to know in-depth about your campaign and strategy they are following.
#6. Check Working Hours
If you are getting multiple ways to connect with the company that you’re considering for your business then you can nod your head for that company. It is very important to know their working hours and days before working with them. If you are facing issues while communicating then you can tell them to work on their connectivity options whenever you will get in touch with them. But if still, you aren’t able to communicate with them via their contact options then you can consider switching the company. This is the later part but at the start, you need to check sources of communication.
#7. Check their Technology Skills
Social media is all about technology. So, you need to make sure that agency which you are selecting is aware of all technical aspects related to social media. For example, your social media journey will start with designing campaign and techniques to boost engagement on the fan pages. After that, you need to design a responsive website, mobile applications and much more. Your social media agency should suggest or implement all these parameters accordingly.
#8. Which Social Media is the Best for your Business?
You should ask this question because not every social media is suitable for all business. This question will help to know the brand’s honesty and expertise. If they answer “yes” then you need to think again because, if your website is about cooking tips then you can’t promote your business on the LinkedIn site. Businesses should strategically select the platforms depending upon the target audience and goals.
You as a business owner should be able to ask the above-mentioned questions before giving your project to the agency. Social media is the next step that gives a readymade audience for your niche. So, planning and implementing the social media techniques effectively is worth to get the best output from it.